Industry: Automobile
Objective: Build strong brand recall and drive dealership footfall during a new product launch.
Challenge
The client needed a high-impact launch campaign in a competitive automotive market, with limited launch timelines and the requirement to maintain consistent messaging across offline and digital platforms.
Strategy
Developed a 360° integrated campaign covering print, outdoor, radio, and digital media
Created high-visibility creatives aligned with brand guidelines
Focused on geo-targeted media planning around dealerships
Optimized messaging for both awareness and action
Execution
Outdoor hoardings in premium locations
Print ads in leading regional and national publications
Radio spots during peak commute hours
Digital ads to reinforce recall and engagement
Results
Significant increase in walk-ins at dealerships
Strong brand recall within the launch window
Successful execution within tight timelines
